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Investor Relations HomeBare Escentuals is one of the fastest growing premium cosmetic companies in the United States and a leader in the mineral-based cosmetic market. The Company develops, markets and sells cosmetics, skin care, and body care products under its bareMinerals, bareVitamins, RareMinerals, i.d. and namesake Bare Escentuals brands, and professional skin care products under its md formulations brand. The Company's bareMinerals cosmetics offer a highly differentiated, healthy and lightweight alternative to conventional liquid- or cream-based cosmetics while providing light to maximum coverage for all skin types resulting in broad-based appeal to women of all ages. Bare Escentuals utilizes a distinctive marketing strategy and multi-channel distribution model consisting of infomercials, home shopping television, specialty beauty retailers, department stores, company-owned boutiques, spas and salons and online shopping. The multi-channel, integrated business strategy enables Bare Escentuals to build brand awareness, increase consumer loyalty and leverage investment in media spend while reinforcing the authenticity and premium image of its brands. Recent Releases
Jun 3, 2008
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Feb 26, 2008 |
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